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Bali Big Eco Weekend raised awareness of Bali Clean and Green

Bali Big Eco Weekend raised awareness of Bali Clean and Green

 

July 07, 2011

adisbali.com, Kuta-Bali, July 7th 2011 The Bali's Big Eco Weekend Festival supported by Coca-Cola Amatil Indonesia and Quiksilver was officially opened by Governor of Bali Made Mangku Pastika on July 2nd 2011 in Kuta Beach, Bali. The event was conducted over the weekend to educate the public and heighten awareness of the environmental challenges in Bali. The Inspector General of Minister for Tourism and Culture I Gusti Putu Laksaguna was also attending and giving an encouraging speech at the event.

 
 

The opening ceremony was attended by surfer legends Mark Richards, Martin Potter, Cheyne Horan and Jake Paterson. Peter Kelly, President Director of CCAI and Paul Hutson CEO of PT Quiksilver Asia Pasific also attended the ceremony and accompanied the government and community leaders in the occasion.

Right after the opening ceremony, a very exciting Lifesaver Race done by the Balawista (beach life guards) was held on the beach. As part of its Bali Beach Clean Up program, both Coca-Cola Amatil Indonesia (CCAI) and Quiksilver (QS) also support the Balawista to promote the safety of beach goers by providing them with professional outfit as well as safety equipments. Approximately 80 Balawista from different beaches joined this race.

Upon completion of the race, Governor of Bali inaugurated the Eco Village where 25 Bali based NGOs focused on environmental issues showcased their programs that contributes to the Bali Clean and Green province initiative.

 
 

In the afternoon, event continued to Kuta Beach Sea Turtle Conservation (KBSTC) where surfing legends Mark Richards, Martin Potter, and Jake Paterson joined the crowd to see the little fellows safely off into their natural environment in the sea. The KBSTC was developed by CCAI and QS and formed as a response to community's concern lead by Agung Tresna and Wayan from Pro Fauna NGOs over the high human traffic in Kuta area that could harm the sea turtles nesting and breeding in the location. Apparently, with cleaner beaches more sea turtles have come back to the Kuta beach.

Around 2,500 people were involved and they were very excited specially children to see the baby turtles released and race to the sea.

The day one evening's entertainment included music by the Hydrant, a Mark Richards Surfboard giveaway and other prizes, then finishing up with the surf movies Storm Riders starring and Kelly Slater (Evolution of a Champion) under the moonlight on the beach. The Storm Riders movie is a semi-documentary movie about Mark Richards came to Indonesia in 70's for the first time and introduced the spectacular waves in Bali, Padang and Mentawai to the surfing world industry.

The day two Bali's Big Eco Weekend was started with beaches clean up with CCAI and QuikSilver's staffs, local communities and tourists led by the "Bendesa- Head of Villages". The Bali beaches clean up started at 7 am at Kedonganan and Jimbaran beach followed by the same activities at Kuta Legian and Seminyak at 1 pm on the same day. Around 1,250 people were involved and resulted in total 1,700 kg of waste collected. During this activity the participants also collected amazing amount of cigarette butts in the beaches.

At the end of a tense 25-minute final at the Quiksilver King of the Groms (KOG) competition later on day 2 at Kuta Beach, Quiksilver's 14-year-old super grom Andre Julian claimed his second consecutive King of the Groms title, besting Angga Bayu in a testing battle of patience and wave selection to win another trip to Hossegot France to compete in the King of The Groms International Final that will be held in October 2011. Over 60 grommets (young surfers in their teens and below) have signed up in this year competition. Coca-Cola Amatil Indonesia supported the KOG as part of its Indonesia Surfing Championship (ISC) Tour sponsorship that demonstrates CCAI's commitment to supporting and promoting a healthy active lifestyle through sports and inspiring young and dynamic people to fulfill their dreams.

Finally, Bali's Big Eco Weekend ended and managed to attract around 15,000 people involved from Bali Clean and Green Multi stakeholder Networking for Solutions Forum, Eco Village, Life Saver Race, King of The Groms (Young Surfer Competition), Surfer Legend vs Local Surfer Competition, Surfboard Painting Competition, Bali Beaches Clean Up, Turtle Releases and closed by Music Performance from Bondan Prakoso and Fade2Black.

CCAI and Quiksilver thank to all sponsors: Garuda Indonesia, Harris Resort Hotel, Indomultimedia and Bendesa Adat. Together we can make a difference and turn Bali Clean and Green become reality, see you next year !


About Coca-Cola Amatil Indonesia (CCAI):
"Coca-Cola" was first introduced in Indonesia in 1927 and was produced locally in 1932. CCAI is the leading manufacturer and distributor of soft drinks in Indonesia. It manufactures and distributes under license products of The Coca-Cola Company (TCCC). The company's headquarter Coca-Cola Amatil (CCA) is one of the largest bottlers of non-alcoholic ready to drink beverages in Asia Pacific region and one of the world's top five Coca-Cola bottlers. Currently CCAI has production facilities set up in Medan, Padang, Lampung, Cibitung-Bekasi, Bandung,Semarang, Surabaya and Denpasar. We employ over 10,000 people and operate thousands of vehicles to deliver more than 100 million cases of beverages per year to hundreds fo thousands of retail outlets throughout the archipelago.

About Quiksilver Inc:
Quiksilver, Inc. (NYSE:ZQK) is the world's leading outdoor sports lifestyle company, which designs, produces and distributes a diversified mix of branded apparel, footwear, accessories and related products. The Company's apparel and footwear brands represent a casual lifestyle for young-minded people that connect with its boardriding culture and heritage.

The reputation of Quiksilver's brands is based on different outdoor sports. The Company's Quiksilver, Roxy, DC and Hawk brands are synonymous with the heritage and culture of surfing, skateboarding and snowboarding, and its beach and water oriented swimwear brands include Raisins, Radio Fiji and Leilani.

The Company's products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders Club shops and other company-owned retail stores, other specialty stores and select department stores. Quiksilver's corporate and Americas' headquarters are in Huntington Beach, California, while its European headquarters are in St. Jean de Luz, France, and its Asia/Pacific headquarters are in Torquay, Australia.

For further info, please contact:
  • Region Corporate Affairs Manager Bali Nusa :
    Sekar Adelina Rara
    HP: 0856 95969361
    Email: sekar.adelina.rara@sea.ccamatil.com
  • Corporate Affairs Officer :
    Thesa Anggi
    Tel: 0856 97096679
    Email: thesa.anggi@sea.ccamatil.com

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