The Bali typography on the Branding Bali logo adopts the line and curves of
the traditional Balinese alphabet. The letter B in word Bali takes shape like a
3 and the Ang alphabet ( Brahma's sacred lettering ). It is also
consistent with the Tri Hita Karana philosophy, the triangle shape and the
tree-shaped letter B in the word Bali.
While a specific treatment is shown on the letter L, which rises and supports
the crown on the top of the triangle. The true meaning of it is the need to
sustain a deep commitment from stakeholders to reach the highest archievements (
symbolized as the crown on the top of the triangle ).
3 dominant colors that represent Bali, Red, Black and White ( Tri Datu ) are
used for the Branding Bali logo. Red represent Brahma ( the creator ), Black
represent Wisnu ( the nurturer ) and White represent Siwa ( the destroyer ). The
collaboration of these 3 colors which represent 3 Gods ( Tri Murti ) will guard
Bali and the life it supports to live in harmony and move forward in peace.
The Tagline : Shanti, Shanti, Shanti
The word Shanti literally means "peace". If we say the word Shanti, we
will feel to be overflowed with a peaceful and harmonious spirit.
Hindu people commonly say the word Shanti 3 times while adding the word
"Om" ( sacred script Ida Hyang Widhi Wasa - the one and only God )
at the beggining and at the end : "Om Shanti, Shanti, Shanti, Om", which
literally means peace be upon your heart, world, and the after live. By saying
the word Shanti 3 times is also consistent with the original concept that
emphasizes the number of 3 ( Tri )
Shanti, Shanti, Shanti represents peace upon Bhuana alit and Bhuana agung (
yourself and the world ) that will deliver a sacred and holy vibration, which
will awakens a deep aura that can create a balance and make peace to all living
*) Source : Bali Government Tourism Office,